Hartismere School

Est. 1451. An outstanding coeducational secondary school & sixth form college and England's first academy

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How Do Businesses Grow?

There's something in Apple's DNA that forces it to grow using internal innovations over acquisitions.


Sales down for the first time since 2003.


How Do Businesses Grow Questions ?

Using article Apple's Incredible Efficient Growth -

A) Use evidence to show the extent of Apple's growth

B) How does the article state that Apple has grown?

C) How does this contrast to how Microsoft has grown?

D) Using the article Apple Rot - comment on recent growth at Apple. What are the reasons for this?

E) Would you expect Apple's growth to improve in the future?

F) Include a glossary of key terms linked to the Apple example (You have a handout to help) -

  • Internal (organic growth)
  • External growth
  • Merger and takeover (called aquisition in the USA)
  • Research and development
  • Innovation